SolarCity was on a mission to drive awareness and adoption of solar energy with an emphasis on providing an easy, tech-forward customer experience.

​

Simplicity was the strategy, and this was pulled through all the way to execution. We created visually impactful spots that provided a digestible breakdown of the service to educate and empower customers.

​

Additionally, we developed and shot a short brand film about the fight against big energy to show our brand ethos and inspire others.