Mosaic Brand & Lead Generation
Bringing the dream of a fully renewable energy future to life for a Series B solar energy financing company was an incredible journey. To connect with our audience, I launched a new website with an editorial vibe that featured a bespoke anthem spot, content, and social proof widget.
In my role as Creative Director, I embraced many responsibilities, including producing, scouting locations, handling craft services, writing scripts, training new hires, interviewing for cultural fit, planning events, and designing visuals.
Anthem spot
Let's take care of what is near and dear to us through sustainability.
Website design & content creation
I oversaw the entire process from concept to execution, guiding the development and CX across all brand touch points. Together with skilled freelancers and strong collaboration among various teams, we crafted a vision for a 100% renewable energy future under budget and easily updated through CMS system development.
Let's energize the neighborhood sustainably
This widget was developed to encourage the adoption of solar energy by harnessing the power of social proof. By simply entering their zip code on the homepage, users became part of the renewable energy movement. This interactive approach enhanced lead generation in an educational way.
Role: Creative Director/UX & Visual Designer Team: Vance Tran, James Robinson, Ericson de Jesus
Mosaic x Thunder Valley Community Development Corporation
Together with Sunpower Giving and GenPro, we were honored to lead solar installation training on the Pine Ridge Reservation in Porcupine, South Dakota. Providing training and education for the Lakota community with the Thunder Valley CDC was an amazing experience, and this inspiring docu-style video utilized storytelling and captured content to bring to life the growth renewable energy can provide communities.
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