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I craft engaging brand 
experiences and make
the complex simple.

As a transformational leader, I turn challenges into powerful growth opportunities while guiding high-performing teams to achieve exceptional results while cultivating a vibrant culture of creativity.

Assurance IQ 

Spearheaded brand development that enhanced the customer experience by simplifying insurance.

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Future Family

Created community and hope in the complex world of financing for fertility treatments.

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Amazon Studios x Geico

Launched Amazon Studios' first pilot season with a trailblazing new approach.

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Walmart Last Minute Gifts

Found the bright side of waiting 'til the last minute to find the perfect present.

Mosaic

Realized the vision of a future powered by 100% renewable energy for all.

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Mercato delle Bontà 

Baked up an engaging website for a local Bellingham eatery from soup to nuts.

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SolarCity

Boosted solar adoption through simplicity and innovation.

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Walmart Your Zone

Launched a line of bedding and furnishings for tweens so their bedrooms can slay every day.

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Barely There

Introduced Fuller Coverage bras that have your back, your front and sides too.

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LivingSocial

Created international launch ads uncovering hidden gems in your neighborhood. 

Jenny is a rare combination. As a creative leader, she is top notch and has the experience, portfolio, and results to prove it.
 
She is equally strong as a people and organizational leader. She knows the business, helps her creative team understand the business, and knows how to use the combination of design and creative to impact results.

Jaymee Johnson

CMO at LegalShield

There are leaders who point and there are leaders who DO. 

 

There are leaders who sit on top of the train and wave at the crowds as they pass by and there are leaders who work in the engine room helping the crew shovel the coal.

 

The second kind of leader is beyond rare.

 

I have known Jenny Liu for over 16 years. She has always been the second kind of leader.

 

As a creative colleague and as an uncommonly thoughtful and intelligent partner, she is the very, very best of us.

Brian Collins

Co-founder at COLLINS

Jenny is one of the best managers I've had in my career. Not only did she always make sure our work aligned with the company's overall goals, but she helped me elevate my work to communicate our brand in a way that mattered to our target market. 

 

She has this way of not only inspiring her teams, but making them want to deliver their best work in the process. It is because of this that her teams are alway the highest performing in the company, delivering projects ahead of schedule to positively impact the company's bottom line. 

 

I'd work with Jenny again in a heartbeat and am so grateful that I had the chance to work with her at two different companies.

Leslie Van Every

Strategic Comms at Berkeley Lab

About me

I'm originally from Eastern Kentucky, fueled by a passion for storytelling and art. I studied Apparel Design at Cornell University in addition to Fashion, Film, and Web Design at the University of Technology, Sydney. While earning a certificate in Art Direction from Miami Ad School, I interned at Waters Widgren in Stockholm and Saatchi & Saatchi in London, before honing my craft as an art director at The Martin Agency.

 

For the past decade, I've thrived as a creative leader in tech startups, tackling challenges that drive growth by increasing access and education. I love cross-team collaboration to craft engaging customer experiences that grow the brand halo while fostering my team's development as creative professionals.

 

Outside of work, I am passionate about travel, baking, and community. I have explored six continents, mastered French pastries at the King Arthur Baking School, and support the community by providing Reiki and marketing support for local businesses.

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Get in touch

jenny@jennyliuwho.com

 

Originally from Eastern Kentucky.

Based in Bellingham, WA.

© 2025 at Jennyliuwho

Image by Linus Nylund
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