This homepage takeover introduced Amazon Studio's first pilot season, sponsored by Geico. It featured featured subtle cinemagraphs with synced creative in multiple ad placements, which had never been attempted before on Amazon.com.

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When we started concepting, we didn't opt for the easy way but what would be a great customer experience. This path required close collaboration and buy-in from multiple internal and external teams with days of QA.

 

This led to a highly effective, 2-day homepage takeover that exceeded KPIs, resulting in a client renewal for the following year. I drove concept development, UX, and visual design, and working closely with stakeholders to shape the experience and secure approvals.