Finally, a bra that holds everything in place! This campaign infused a refreshing sense of lightness and humor into the world of intimate apparel, stepping away from the usual sexy or matronly vibes. This bra isn’t just a style choice, it’s a foundational solution that empowers our customers and makes them feel great.

These images were all shot in-camera by Ilan Rubin with models made by Makato Aoki. The punch ladle bra was blown glass, while the playdough maker bra made some serious squish.